perspectives
Our point of view
Whitepapers
Hostage Funds
A new framework for PE governance failure
Hostage Funds
A new framework for PE governance failure
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The Brand Tax
Why the cut you make in year one is the problem you inherit in year tree
The Brand Tax
Why the cut you make in year one is the problem you inherit in year tree
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Bridging the Gap
Why marketing reports never reach the metric the deal team paid for
Bridging the Gap
Why marketing reports never reach the metric the deal team paid for
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The gathering storm
Why private equity’s crisis is deeper than it looks, and what it will take to survive
The gathering storm
Why private equity’s crisis is deeper than it looks, and what it will take to survive
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Marketing as an Asset Class
The line item that determines what every other line item costs
Marketing as an Asset Class
The line item that determines what every other line item costs
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Reading Cialdini wrong
The principles work. The way the digital industry uses them does not.
Reading Cialdini wrong
The principles work. The way the digital industry uses them does not.
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Perspective
Why is the Operating Partner role challenged?
Most operating partners face a fundamental constraint: influence, not authority. Even when the firm owns the portfolio company, they still approach the CEO as an outsider. If the CEO doesn't see the value, they move on. No mandate, no ownership, no accountability for execution.
