Driving value creation for Private Equity-owned portfolio companies, through investment marketing transformation.
Built by Private Equity, for Private Equity.
Our Firm
PE-native, tech-enabled investment marketing firm.
The firm deploys a team of leading digital marketing experts to deliver sophisticated strategies and execution, supported by a proprietary platform that offers unmatched visibility into marketing performance for data-driven decisions.
Our Approach
Claymore employs an Investment Marketing approach. This strategy treats marketing efforts as significant investments, delivering performance, reports and insights that align with the metrics and expectations of PE firms. Investment Marketing integrates financial principles and rigorous data analysis to maximize the ROI of marketing activities, emphasizing long-term value creation and strategic growth. Built by Private Equity, for Private Equity.
Business
Audit
A strategic three-year growth plan of opportunity
Tech Infrastructure Enhancement
Optimized setup for effective tracking and attribution
Improved Digital Marketing Presence
Better engagement across the digital customer journey
Targeted Channel Investment
Maximize ROI across the right mix of channels
In-House Team Transition
Hiring and setup during the investment period
Accelerated Growth
Quicker, more profitable exits
Our Impact
Immediate Benefits
Access to sophisticated digital marketing strategies and talent with real world private equity experience
Comprehensive data and reporting to understand and optimize the full funnel
Investment-level reporting and insight
Our Impact
Downstream Impacts
Enable current portfolio companies to gain a competitive edge
Differentiate in the eyes of target companies and help win deals
Differentiate in the eyes of investors/LPs
Revenue and multiple expansion via growth acceleration
Potential to shorten exit timelines through improved marketing insights and execution
Insights
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Why Digital Strategy Is the New Value Creation Lever in Private Equity
Private equity (PE) is at a pivotal inflection point.
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Driving Digital Transformation
The PE Operating Partner’s Guide
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The Digital Due Diligence Checklist
For Private Equity Investors
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How to Build a Digital Playbook
For Your Portfolio Companies
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Applying Cialdini
Principles of Influence to Digital Marketing
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Accelerating Exits
The Digital Growth Framework for 3–5 Year Holds
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![The Broken Advertising Agency Model]()
The Broken Advertising Agency Model
Why Private Equity Portfolio Companies Should Avoid Big Agencies
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![Flooring Case Study]()
Flooring Case Study
Leveraging Marketing and Technology for Growth
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![Bridging The Gap]()
Bridging the Gap
Aligning Digital Marketing Initiatives with Financial Outcomes in Private Equity.
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![Aligning Marketing Strategies with Financial Outcomes for Sustainable Growth]()
Investment Marketing
Aligning Marketing Strategies with Financial Outcomes for Sustainable Growth.
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![Top LIne Growth and Cost Reduction]()
Topline Growth and Cost Reduction
The Role of Digital Marketing in Private Equity Value Creation.
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![The Influence of Review Volume and Ratings on Consumer Engagement]()
The Influence of Review Volume and Ratings on Consumer Engagement
Comprehensive Analysis.
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![Marketing As An Asset Class]()
Marketing as an Asset Class
Integrating Marketing Investment into Private Equity Portfolios.
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![Understanding SEO as a Growth Driver]()
Understanding SEO in 2024
Navigating the Ever-Changing Landscape for Visibility and Growth.
Who We’ve Worked With
