case studies
Results
Flooring
Turning around a distressed PE-backed flooring retailer. Revenue grew 36% in 24 months on essentially flat marketing spend.
Distressed asset at entry. Proprietary ERP that couldn't scale, no attribution, no view of the customer journey. Claymore rebuilt the commercial engine end to end.
PE-backed home services
Distressed asset at entry. Proprietary ERP that couldn't scale, no attribution, no view of the customer journey. Claymore rebuilt the commercial engine end to end.
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wellness
Diagnosing the lead-acquisition foundation of a PE-backed 5-brand home services rollup. Identified up to 60% CAC reduction by 3x'ing the share of owned acquisition channels.
Aggressive unit-growth thesis on a foundation that couldn't scale. Fragmented systems, no attribution, 38% of revenue from untracked word-of-mouth.
PE-backed specialty health & wellness
Aggressive unit-growth thesis on a foundation that couldn't scale. Fragmented systems, no attribution, 38% of revenue from untracked word-of-mouth.
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multi- brand
Building the data foundation for a PE-acquired wellness platform. Our work quantified a 20% revenue uplift across digital channels and enabled the clinic footprint to grow 82% in 15 months.
Aggregator-dependent acquisition. Volatile CAC. Seven systems held together by Zapier. No measurement of the dependency the sponsor was trying to break.
PE-backed multi-brand home services rollup
Aggregator-dependent acquisition. Volatile CAC. Seven systems held together by Zapier. No measurement of the dependency the sponsor was trying to break.
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Industrial
Auditing a PE-backed B2B industrial manufacturer running strong operations on a fraction of its commercial engine. Quantified a 25x paid acquisition opportunity at 22% lower CPA, plus a structured-pipeline transformation.
Strong operations, invisible commercial engine. Seven systems, two CRMs, zero attribution. Double-digit share of annual pipeline living in spreadsheets.
PE-backed industrial B2B distribution
Strong operations, invisible commercial engine. Seven systems, two CRMs, zero attribution. Double-digit share of annual pipeline living in spreadsheets.
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