perspectives
Reading Cialdini wrong
The principles work. The way the digital industry uses them does not.
Reading Cialdini wrong
The principles work. The way the digital industry uses them does not.
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perspectives
Our point of view
Hostage Funds
A new framework for PE governance failure
Hostage Funds
A new framework for PE governance failure
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The Brand Tax
Why the cut you make in year one is the problem you inherit in year three
The Brand Tax
Why the cut you make in year one is the problem you inherit in year three
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Bridging the Gap
Why marketing reports never reach the metric the deal team paid for
Bridging the Gap
Why marketing reports never reach the metric the deal team paid for
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