Data & Attribution

One source of revenue truth. We fix the data foundation your company runs on, then everything else gets easier.
Black and white photo of a building facade with repeating diamond-shaped patterns and sharp shadows.
the problem

Marketing gets blamed. Sales gets defensive. The data can't settle the argument.

Most companies we meet have plenty of data and no truth. Marketing, sales, finance, and operations each run their own numbers. Attribution is guesswork, reporting takes days to assemble, and the board pack tells a different story than the CRM. Decisions stall because nobody trusts the starting point.

None of the rest of the commercial engine works until this is fixed.

what we fix

One source of revenue truth, built and running.

We build the data foundation your company runs on. Not a report. Working infrastructure that your team uses every day.

  • A single source of truth for revenue, connecting marketing, sales, finance, and operations data.

  • Attribution that reflects how customers actually buy, so budget decisions stand on evidence.

  • Board and investor reporting produced in hours, not days, with numbers that agree with each other.

  • Pipeline and revenue dashboards your leadership team actually opens, wired to live data.

  • Clean data flowing between systems, with ownership and definitions everyone has agreed to.

We do the work ourselves, inside your business, alongside your team. We are accountable for the fix, not the recommendation.

where we start

A short diagnostic, then the build.

Every engagement starts with a focused diagnostic so we fix the right things in the right order. We will walk you through how that works on a call.

who you get

Senior operators, embedded in your team.

This is not a report handed over from the outside. Senior Claymore operators work inside your business on a weekly operating rhythm, with named owners for every workstream and a cadence your leadership team can hold us to.

why it comes first

The foundation the rest of the engine sits on.

Everything gets easier when your company runs on data. Your tech stack pays for itself because every tool feeds the same numbers. Sales and marketing stop arguing because the pipeline is clean. The website and media budget get judged on evidence. That is why data comes first in every Revenue Blueprint engagement, and why many clients start here.

Have a revenue problem the board is asking about?

Talk to a Claymore partner.
Start a conversation
Close-up of a black surface with evenly spaced triangular cutouts showing a metallic structure behind.