for sponsors and portfolio companies

Sales Force Effectiveness

Is the pipeline real, and is the team built to convert it?

Black and white photo of a building facade with repeating diamond-shaped patterns and sharp shadows.

the problem

A bad pipeline is a sales force issue.

Sponsors distrust every forecast, and commercial leaders get fired over misses. Coverage, stage hygiene and conversion sit on one side; quota, territory, comp and productivity on the other. They are one problem, and buying the diagnosis of one without the other fixes neither.

the read

One read across pipeline and people.

Coverage ratios, stage hygiene, conversion history, and forecast accuracy over trailing quarters. Then the organisation behind the number: quota and territory design, comp plans, ramp and productivity. Fixed fee, board-ready, and it prices everything that follows. Where the data itself is the problem, the work hands off to the Revenue Blueprint.

how deep it goes

Execution builds it. Operations runs it.

Growth Execution: we install the forecast cadence, redesign comp and territories, and topgrade alongside our leadership practice, priced against the return the read quantified. Growth Operations: the quarterly forecast read run as a standing discipline, with comp season every year and capacity re-scoped quarterly against plan.

where it fits

Diligence and value creation.

Buy-side, the pipeline scrub on deal timelines: is the growth being paid for real? In the hold, the effectiveness read and the annual comp cycle. The data plumbing behind a bad forecast belongs to the Revenue Blueprint.

Leadership Assessment Revenue Blueprint Digital Due Diligence

The questions sponsors ask first.

How fast is it?+

Scoped in one call. The read runs from CRM data and structured interviews and lands inside a month; on a deal, it compresses to the deal's clock.

What do you need access to?+

Read-only access to the CRM and the comp plans, plus trailing forecasts and the interviews to test them. We work quietly.

Is this a comp consultancy?+

No. Comp is one lever among several. We read the whole system, pipeline and people together, then fix the levers the numbers point at.

What happens after the read?+

The fix list is priced against the return it quantified. Our team executes it, and where the sponsor wants a standing discipline, we stay and run the quarterly forecast read.