Commercial diligence tested the market. Nobody tested the engine.
The data, the tech stack, the pipeline and the marketing are what you are actually buying. They are also the part of diligence most firms skip.
Two reports. Neither one opens the machine.
Financial diligence proves the numbers are real. Commercial diligence proves the market is real. Nobody checks whether the CRM matches the P&L, whether a single dollar of marketing can be traced to a closed deal, or whether the website is held together by a contractor who left in 2023.
You find out in month four. It goes into the value creation plan as a surprise, and the surprise is always expensive.
The firms that sell diligence are built to validate, not to operate.
They have never run a sales team, a paid media budget or a data migration. They price by the hour, and the engine takes hours to understand. So they leave it out, write a paragraph called digital maturity, and charge you the full fee anyway.
The fee, incidentally, has stayed flat while AI cut their hours in half. You are funding the atrium either way.
Operators, not analysts.
Claymore's team has run the commercial engine inside PE-backed companies, across dozens of deals. We know what a broken pipeline looks like from the inside, and we know what it costs to fix because we have fixed it.
Eight domains. Two weeks. Fixed fee. A costed fix list that becomes the plan on day one, not a slide that gets filed.
An eight-domain read of the commercial engine. Delivered inside the deal window.
Eight domains, rated
Revenue model, data foundation, tech stack, AI readiness, customer journey, website, digital marketing and leadership. Each one scored, each one evidenced.
A costed fix list
Not observations. A list of what is broken, what it costs to fix and what it is worth when fixed. It becomes the first hundred days.
Two weeks, not two months
Scoped on one call. Delivered inside a normal deal window. Compressed into week one when the timeline demands it.
A board-ready report
Written for an investment committee, not for a filing cabinet. Short enough to be read, specific enough to be priced.
Of revenue at a five-brand rollup was untracked word-of-mouth. Nobody had counted it.
Paid acquisition opportunity at a B2B manufacturer, at 22% lower cost per acquisition.
Clinic footprint growth in 15 months at a wellness platform, with a 20% digital revenue uplift.