Growth Due Diligence
Commercial diligence tested the market. Nobody tested the engine.
The data, the tech stack, the pipeline and the marketing are what you are actually buying. They are also the part of diligence most firms skip.
Fixed fee. Agreed before we start.
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The gap
Two reports. Neither one opens the machine.
Financial diligence proves the numbers are real. Commercial diligence proves the market is real. Nobody checks whether the CRM matches the P&L, whether a single dollar of marketing can be traced to a closed deal, or whether the website is held together by a contractor who left in 2023.
You find out in month four. It goes into the value creation plan as a surprise, and the surprise is always expensive.
Why it gets skipped
The firms that sell diligence are built to validate, not to operate.
They have never run a sales team, a paid media budget or a data migration. They price by the hour, and the engine takes hours to understand. So they leave it out, write a paragraph called digital maturity and charge the full fee anyway.
Claymore's team has run the commercial engine inside PE-backed companies. We know what a broken pipeline looks like from the inside, and what it costs to fix, because we have fixed it.
What you get
An eight-domain read of the commercial engine. Inside the deal window.
- 01
Eight dimensions, rated
Revenue model, data foundation, tech stack, AI readiness, customer path, website, digital marketing and leadership. Each one scored, each one evidenced.
- 02
A costed fix list
A list of what is broken, what it costs to fix and what it is worth when fixed. It becomes the first hundred days.
- 03
Two weeks, not two months
Scoped on one call. Delivered inside a normal deal window. Compressed into week one when the timeline demands it.
- 04
A board-ready report
Written for an investment committee, not a filing cabinet. Short enough to be read, specific enough to be priced.
Proof
38%
of new revenue at a wellness platform came from untracked word of mouth. Nobody had counted it.
25x
paid acquisition opportunity at a B2B manufacturer, at 22% lower cost per acquisition
+82%
clinic footprint in 15 months at a wellness platform, with a 20% digital revenue uplift identified
Reflects work performed by Claymore leadership, including engagements before the firm's founding. Anonymised at sponsor request.