Website Optimization
A website the company is proud of and the buyer bounces off.
Most mid-market websites read well in the boardroom and fail in the field. The buyer can't work out what the company does, the proof is buried, and the conversion path was designed around the org chart rather than the customer. Traffic arrives, then leaves, and nobody measures where.
The website is not a brochure. It is a sales asset with a measurable job, and it should be held to a number.
A website that converts, and proves it.
We rebuild the site around the buyer and wire it into the data foundation, so its performance is measured like any other channel.
Positioning and messaging sharpened so a buyer knows what you do in ten seconds.
Conversion paths designed around how buyers actually decide, with proof where it matters.
Measurement on every page and form, connected through to pipeline and revenue.
Search visibility built in, including how AI tools read and cite the site.
The build itself done by our team: design, copy, and implementation.
If a rebuild isn't warranted, we say so and fix the highest-value pages instead.
A short diagnostic, then the build.
Every engagement starts with a focused diagnostic so we fix the right things in the right order. We will walk you through how that works on a call.
Senior operators, embedded in your team.
This is not a report handed over from the outside. Senior Claymore operators work inside your business on a weekly operating rhythm, with named owners for every workstream and a cadence your leadership team can hold us to.
Built on the data foundation.
Website work is guided by the Customer Journey map and measured through the Data & Attribution foundation. Inside the Revenue Blueprint it runs alongside Digital Marketing so the whole demand engine is judged on the same numbers.
